One thing that many HOAs have in common is an ineffective and unsightly website. Cluttered, out of date, poorly organized, and unappealing, these sites are not likely to attract the traffic that they were intended to attract.
If well-managed, your website can be one of your best tools for strengthening your community. In this article we will discuss the importance of an attractive website, as well as a few ways that you can improve your website.
Why Having a Good Website is Important
A Good Website is Informative
If your website has a strong layout and is updated on a regular basis, it can be an excellent way for residents or prospective residents to find out information. It is a good place to post all of the governing documents in a way that makes it easy for anyone, including the board, to reference them at any time. It can also be a good way to find out about events, construction projects, or any other valuable information.
A Good Website is Effective Advertisement
If done right, your website can be a good place for prospective residents to find out about your HOA and become interested. A good website is findable, and once found, encourages visitors to stay and take a look at everything your community has to offer.
A Good Website Encourages On-Time Payments
A website with an online portal that is easy to access will encourage residents to make payments online, and even to set up automatic payments. This exponentially increases the chance of on-time payments.
Tips for Improving Your Website
You should limit the information on your website to the items most likely to be needed by your residents and by those seeking to become a part of the community. Include the governing documents, monthly newsletter, and the dates of upcoming meetings and events. Eliminate any information that is extraneous or distracting.
Nothing is more off-putting than a website that clearly has information from two years ago. Visitors to the website will immediately make judgements about your community based on your website and either assume that your association no longer exists, or that it is poorly managed. Put someone in charge of updating the website on a weekly basis.
Keep it Simple
Instead of having dozens of complicated options with a frustrating sequence of clicks just to get to the important information, you should streamline your homepage to have simple access to the most needed items.
Focus on Aesthetics
A whole website can be turned around by the simple expedient of changing the colors and text. Certain fonts and colors scream unprofessionalism or remind visitors unpleasantly of websites from years ago. Spend some time researching the current website trends, and find colors that are trendy, clean, and that go well together.
Your website can be a great asset for your community. Instead of treating it like an afterthought, you should be viewing it as your biggest tool for advertisement, collecting fees, and keeping your residents well-informed.