Homeowners Associations often don’t realize the potential that their newsletter has and the positive effect it will bring to their community. An HOA newsletter has the opportunity to make a positive impact on the community due to the potential to connect residents through common information. Residents will be able to learn about upcoming events, warnings to prepare for, and important information related to community maintenance. If your HOA utilizes its newsletter well, there will be a positive impact on the community element between residents. But you need to do it right and it should cater to your particular community’s needs. To construct the most effective newsletter for your HOA, let’s discuss the steps on how to write one.
Make Your HOA Newsletter Accessible
Making your HOA newsletter accessible is vital to the success of your HOA with your residents. HOA newsletters were previously distributed by paper. Now, it is important to have an electronic one and perhaps a paper newsletter for common areas. This enables several different kinds of residents to have access to the newsletter with ease.
Understand Your Readership
Having an effective HOA newsletter requires your HOA members to understand who your readers are. Consider where you are located, whether your community has young families, older residents, or students. Be sure that your content is attractive to your reader base, otherwise, your community members may not read your newsletter to learn about important community events.
Attract Your Target Readers
Considering what kind of residents your community has, try to include valuable articles that are beneficial to their homes. For example, if most of the homes have large backyards, have one article that targets ways to improve gardening or other content that will create value for your residents. Depending on where your community is located, articles can be based on the season or local concerns that residents will relate to. This is a great way to make your HOA newsletter more attractive to your residents.
Write Simple Effective Passages
Residents do not always have time to read your community newsletter. Make your passages short and effective so that residents can pay attention. A great way to do this is to put bullet point lists or divided up text combined with attractive design to further engage residents. If it has heavy blocks of paragraphs, you will seldom have a resident reading the entire body of text, which could cause them to miss important information as a result.
Write Valuable Content for Your Readers
Writing valuable content for your readers is something that will make them look forward to your newsletter. Be sure to have consistent columns that residents can count on because it will encourage your resident readers to be loyal and have their expectations met regularly. Try to tailor your content to be around relevant issues your residents may be facing or current events in your local city. This is a great way to build a following of your newsletter.
Have a Current Events Section
Your HOA should be hosting community events to further develop relationships between your residents. Having a current events section that is marked and colorful will enable residents to know when events are occurring that may be beneficial to them.
Send Your Newsletter Often
Balancing how often to send your HOA’s newsletter is important. Make sure to send it at least monthly, but not more frequently than monthly. Residents will value a monthly newsletter more because they will have time to read it. Be sure to carefully consider how often your newsletter is going out to avoid bombarding your residents with too much content.
Add Photos and Graphics
Photographs and graphics are an excellent way to make your newsletter more attractive. Make sure you are using photographs of your community or resident events to make it more engaging. This will make your residents have a personal connection to your community newsletter and will make the text separated and easier to read. If you do not have current photos, inserting graphics is another excellent tip to make your community newsletter look more professional to your residents.
Proofread Your Newsletter
Writing a newsletter can be very time-consuming. However, it is important to be sure that it is polished and professional. You need to proofread the text you are writing to make it looks professional. Proofreading your newsletter is an additional effort that will have a substantial impact on your community’s perception of the newsletter.
Include Community Members in Your Content
Creating a personal connection to your community newsletter should be your top priority. Including members of your HOA and your community is wise to motivate residents to establish closer relationships. Including a featured resident or HOA member is an excellent way to further develop relationships in your community through your HOA newsletter.
Promote Transparency of Your HOA’s Practices
One of the primary complaints about any HOA is when residents question what they are paying for. Your HOA newsletter is your opportunity to greatly help clarify what their membership dues are being used towards. Consider showcasing current improvement projects or services the HOA is providing to residents in engaging articles. This will create value in having an HOA for residents and help promote transparency about your HOA’s practices.
Have an Announcement Section with Key Reminders
In addition to your current event’s section, it is beneficial to have an announcement section with new rules, regulations, or deadlines that residents need to be aware of. For example, if the trash day is changing, put it in the announcement section to clarify the date change with residents.
Invite Community Members to Contribute
Having one guest column is a great way to have community members engaged in their HOA’s newsletter. Neighbors may recognize the writer or even want to participate themselves. This is a great way to further develop community relationships through the HOA newsletter.
Balance Advertising Carefully
Residents will not want to read a bunch of advertisements in a newsletter. It is important to balance advertisements that are relevant and useful to community members. Advertising revenue is beneficial to HOAs and can be used tastefully. Also, putting advertising at the back part of the newsletter and one on the other pages is a good way to divide up advertisements so that residents can enjoy the content, feel a connection, and then respond to the advertisements that are relevant to their current needs.
How Cedar Management Group Can Help You Write An Effective Newsletter
Cedar Management Group has extensive experience managing HOAs located all over the United States. One of our strengths is integrating a viable strategy to fund capital improvements for HOAs with the optimum fiscal organization. By doing so, we can offer each community we manage to have satisfied residents who trust their community management. In the long-term, this increases property values because the community has up-to-date repairs, looks attractive, and the HOA has a high approval rating amongst residents. To learn more about how Cedar Management Group can positively impact your community’s HOA Management, give us a call at (877) 252-3327 or contact us online.